The Hunting Ground Restaurant Branding

The Hunting Ground is a small-game inspired restaurant with a focus on community and living off of the land. The restaurant is located in South Dakota and features a menu that is locally sourced and packed with local wildlife. The branding is a unique combination of a modern color palette (grey tones and safety orange) and traditional logo design. The interior of the restaurant features plush, comfortable, wing-backed chairs coupled with industrial tables and soft lighting- all of which is mentioned in the press kit cards that accompany a sample of some of the seasoning that is used in some of the featured dishes.