Glowee Bioluminescent Lights is an innovative company striving to reduce the effects of light pollution in metropolitan areas. Using the bacteria from the bioluminescent organisms that dwell in our oceans, Glowee is able to offer a renewable, alternate light source. Taking inspiration from the chemical reaction that causes the soft glow, a hexagonal motif was used throughout the annual report. The vibrant blues and greens in the ocean were inspiration for the color palette and gradient. Together, all of these elements create a consistent and technological image for Glowee.