During my tenure at 4x3, LLC, I had the opportunity to animate the company logo and multiple templated self-promotions for social media. For the logo promotion, we decided to focus on the services that 4x3 offers: Exhibit Design, Branding, Social Media Marketing, and Web Development. This meant I was limited to only company colors and graphic icons to grab the viewers attention. The templated animations below were meant to showcase pieces from the company portfolio so that as projects were published, the animations could be released quickly. To differentiate between the logo promotion, we wanted to utilize the imagery from the company portfolio while still using the company colors during strong transitions that are reminiscent of the hover effect on the company website.