Sonder Antique Photography

Sonder is an antique camera shop that offers services based solely on the look and feel of antique photographs and the cameras themselves. When shooting with antique cameras, they tend to have light leak through various crevices. To ensure that the brand easily communicated the beautiful product these cameras produce, yellow and blue tones were used to play up the idea of the perfect imperfections. The color palette, paired with the use of vintage typography in the logo and the use of illustrations of the cameras, allows the viewer to, at a glance, understand Sonder and their brand.